Most Emails Stink as a Sales Tool. Here’s Why…
My question today is simple: Are you using existing blog posts and videos in the emails you’re sending out to prospects and clients?
I found this article by Marcus Sheridan on better ways of using email for sales (no not spamming). The article has an 8 minuet video. He shows how to move prospects closer to becoming customers by customising emails and using you exisitng content more effectively.