Sometimes it feels like the only way you can get social media working for you is to spend every minute of every hour of every day on it.
Social media is not my passion, it is a means of connecting with potential clients. Yes, we are still trying to understand how best to use this powerful promotional tool. There are lots of voices out on the Internet trying to establish themselves as the experts. So realistically you can find someone somewhere saying almost anything about social media.
The reality has to be that it fits in with your life and your business and does not dominate it.
Today I read a simple article that puts some perspective around this, have a read of Jay bear’s article.