Social Media why size does not matter.
With social media it becomes so tempting to focus on how many followers you have, or fans that like you.
Years ago, before we were intelligently using the Internet to find business, advertising effectiveness was about how cheaply we could contact the masses. Size matters then.
Social media has changed the game. Social media is about a connection between you and past or potential customers. You can read a brief article that explores this idea further here.
We’re not talking about the early days of social media where it was ALL about the size; it was ALL about who had the most followers, fans, likes and on and on and on.