How to Use Keyword Research to Supercharge Your Blogging
There are many reasons you could be blogging. When it comes to blogging for business, you probably have one of two goals.
You could be wanting to engage with your existing readers, giving them new ideas, challenging them or in some other way providing value.
The second reason, and usually the more common, is to be found in the search engines and bring potential new customers to your website.
It’s very simple, if you want to be found in the search engines then you have to write about topics that people are actually looking for. These are the search terms they typed into Google or other search engines. These search terms are called keywords.
By taking a few minutes to find out what people in your market are searching for, will give you the ideas to write about. These new articles thing can be picked up by the search engines and you have a chance of being found, and listed near the top. Usually you need to do more promotion on these articles to get them at the top of the search engines. However, you need to start by writing them on topics that people are looking for.
You can read more about this in the article I found here.
One of the hot topics of discussion over the years has been the use of keyword research on a blog. Should it used? How often? How extensive? For what reason? All of these are questions that have been long debated in the blogging community.