Google Search Adds Google+
Published March 11, 2012As you probably know Google is continuously changing how it determines what to return when somebody searches, and in what order to put them.
Now it is adding the Google + button. The evidence is that if a few people +1 a page it will rank higher in the search results.
The linked article below gives you more information. If you want to add a plus button simply to your site then one of the two following should work.
If your site is based on WordPress then you can add a free plug-in such as plus one.
The alternative… Continue reading
Gmail Tips Every SMB Should Know
Published March 3, 2012I think we all love the idea of e-mail, however I think most of us hate an inbox overflowing and dominating our lives.
The article I linked to today gives you some methods of being far more productive with e-mail, especially with routine messages.
By taking a little time to think about commonly occurring e-mail messages, you can use the tools built into Gmail to manage the messages, responses and increase your productivity all in one go. See what you think of these ideas here.
We use Google because it comes at a price point we love (often free)… Continue reading
How to Make Sure Your Blog is Legal
Published February 24, 2012
I am a great believer in the power of regularly adding content to your website. I also teach my clients how to do this quickly and effectively. It can be as simple as short posts like this one that take a few minutes to produce, through to a well structured thought out article with a few hours work.
It is so easy, and so tempting just to copy other people’s work and paste it on your own site. This could be content or it can be images and video. The article I connect to below gives you some more… Continue reading
How to Craft a Privacy Policy for Your Website
Published February 23, 2012Having a privacy policy on the website is something I have been looking at for a little while now. What should I advise my clients to do?
This new article I linked to below does seem to be aimed at the USA, with their ever increasing legislation in this area. Should we be concerned with this?
You may or may not be aware of some of the for Rory going on around some proposed legislation the Americans are looking at. Effectively they are giving themselves the power to export their laws and their ways of doing business to the rest… Continue reading
Social Media why size does not matter.
Published February 10, 2012With social media it becomes so tempting to focus on how many followers you have, or fans that like you.
Years ago, before we were intelligently using the Internet to find business, advertising effectiveness was about how cheaply we could contact the masses. Size matters then.
Social media has changed the game. Social media is about a connection between you and past or potential customers. You can read a brief article that explores this idea further here.
We’re not talking about the early days of social media where it was ALL about the size; it was ALL about who… Continue reading
The Evolution of a Tag Line
Published October 13, 2011You know you need a tag line in your marketing. So how do you get a good one?
The post I link to is a Guy I have a great deal of respect for, this brief article is worth reading here.
Here’s what a tag line is NOT supposed to do. Upon hearing your tagline, potential clients will NOT:
There are Only Two Ways to Get Clients for Your Online Therapy Practice
Published September 24, 2011…why therapist directories are a waste of time…
The information I link to is relevant for any of us who work one on one, or with small groups, not just therapists. Coaches, and many consulates would benefit from this information.
The article is longer than ones I normally recommend however it is worth the read. In summary it says you either pay for visitors to your site or you spend time and effort giving away good relevant content. That is relevant to your audience.
read the article here.
Step-by-Step Process for Creating Information Products
Published September 16, 2011You’ve seen those sites offering piles of products, some free and some paid for. You’d love to offer your visitors some thing similar. Surely there has to be a simple way of creating them?
Download a free template from Michael Port.
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research
Published September 13, 2011Are you one of the many who were blogging away and it feels like no one is reading?
This very detailed article I found today may give some of the reasons why your posts are not being shared around, and your followers are not growing.
I suggest you take the time to read this article by Phil Mershon.
Do you wonder how to get your content seen amidst a sea of information?
How to self-publish your book
Published September 10, 2011Undoubtedly the most powerful business card you will ever use is a physical book with your name on it.
Until recently if you wanted to get a book printed and published on a specialist subject and if you are an unknown author then you would have to commit a large portion of your life to the project. Today it is quite possible in a few weeks to have a book written and printed.
If you feel that having your own published book would help you get business then I suggest you read the article here.